The best branding doesn’t begin with a logo. It begins with an idea worth believing in. When our client envisioned transforming Being Human from a charitable foundation into a national fashion and lifestyle brand, they needed a compelling brand strategy and presentation that could turn the vision into reality. We partnered with them to shape that story.
The concept was powerful: build a retail fashion brand that combined premium design with social impact, with 5% of its profits contributing to the Being Human Foundation. We helped develop the complete brand presentation, positioning strategy, and visual communication that was presented to Salman Khan. He believed in the vision. The rest is history. Following the approval, we were entrusted with designing the graphics for the first 25 Being Human garments, helping establish the visual identity of one of India’s most recognized apparel brands. From garment graphics and fashion branding to creative direction, every design was developed to create a consistent and memorable brand experience.
Beyond apparel branding, we also designed the corporate website for MRVL India, the parent company behind the venture, extending the same strategic thinking into the digital space. At Sosh Design, we believe successful brands are built through strategy before design. Whether it’s brand consulting, logo design, brand identity development, fashion branding, apparel graphics, website design, retail branding, packaging design, or marketing communication, our focus is always the same—to create brands that people remember and businesses grow with.
Client
Being Human
We collaborated with Envato to create a visually striking and engaging brand identity that aligns with their core values. Our team focused on delivering a seamless and user-friendly experience while maintaining a bold and modern aesthetic.
Creating a brand identity that appeals to both young and mature audiences.
Ensuring the website performs well across all devices.
Develop a visually unique and recognizable brand presence.
Create an engaging and intuitive user experience.
Enhance the brand’s storytelling through compelling visuals and motion design.
We started by conducting in-depth research on the industry, competitors, and target audience. Our team then developed multiple design concepts, refining them based on feedback and usability testing.
Concept Development – Brainstorming initial ideas and design directions.
Design Execution – Creating high-fidelity visuals and prototypes.
Implementation – Bringing designs to life through web development, motion graphics, and interactive elements.
Final Testing & Launch – Ensuring optimal performance and user experience.