The biggest branding problem isn’t a bad logo. It’s a brand that looks different every time customers see it.When Multichem, a leading chemical company established in 1976, approached Sosh Design after finding us on Google, they initially wanted marketing collaterals. But after evaluating the brand, we discovered the real issue wasn’t the collaterals—it was the lack of a consistent brand identity.
The company had invested in premium brochures, catalogues, exhibition graphics, and marketing materials, but the existing logo made it difficult to create a unified visual system across every touchpoint.Instead of designing a few collaterals, we developed a complete brand strategy, logo design, brand identity, and brand guidelines that unified the brand across print, digital, packaging, websites, and exhibition booth design. The new identity is simple, confident, and built around the positioning line, “Your Chemical Partner,” representing trust, reliability, and expertise across 800+ chemicals serving over 30 industries.
Today, Multichem is one of the most recognizable brands in the chemical sector. Every exhibition booth across India follows the same brand guidelines, creating a consistent brand experience wherever the company exhibits. This project showcases our expertise in chemical industry branding, industrial branding, B2B branding, logo design, brand identity design, corporate branding, brand positioning, marketing collateral, website design, packaging design, and exhibition branding—proving that consistency, not complexity, builds a memorable brand.
Client
Multichem
We collaborated with Envato to create a visually striking and engaging brand identity that aligns with their core values. Our team focused on delivering a seamless and user-friendly experience while maintaining a bold and modern aesthetic.
Creating a brand identity that appeals to both young and mature audiences.
Ensuring the website performs well across all devices.
Develop a visually unique and recognizable brand presence.
Create an engaging and intuitive user experience.
Enhance the brand’s storytelling through compelling visuals and motion design.
We started by conducting in-depth research on the industry, competitors, and target audience. Our team then developed multiple design concepts, refining them based on feedback and usability testing.
Concept Development – Brainstorming initial ideas and design directions.
Design Execution – Creating high-fidelity visuals and prototypes.
Implementation – Bringing designs to life through web development, motion graphics, and interactive elements.
Final Testing & Launch – Ensuring optimal performance and user experience.