Reid & Taylor Brand Reimagining | Logo Design, Brand Identity & Heritage Brand Strategy The world’s strongest brands aren’t reinvented. They are refined.
For nearly two centuries, Reid & Taylor has represented premium craftsmanship, timeless elegance, and uncompromising quality. When a brand carries that much heritage, a redesign isn’t about changing perceptions. It’s about protecting them for the future.
At Sosh Design, our challenge was to evolve one of the world’s most respected fashion brands without losing the equity it had built over generations. This wasn’t simply a logo design project. It was a strategic exercise in brand identity design, rebranding, and heritage brand strategy. Every element of the identity was carefully refined—from proportions and typography to spacing and visual balance—to create a cleaner, stronger, and more scalable identity. The new logo design performs consistently across retail stores, fashion labels, packaging, marketing collateral, websites, digital platforms, and every modern brand touchpoint while preserving the trust and recognition Reid & Taylor has earned since the 1830s.
The project reflects our expertise in brand strategy, logo design, brand identity, corporate identity design, fashion branding, luxury branding, visual identity systems, brand guidelines, creative direction, and retail branding. Our objective was never to modernize for the sake of change. It was to create an identity that will remain relevant for the next hundred years. At Sosh Design, we help heritage brands evolve without sacrificing their legacy. Whether you’re looking for a branding agency in Mumbai, logo design company, brand identity agency, rebranding agency, fashion branding experts, luxury branding consultants, website design company, packaging design, or marketing collateral, we build brands designed to lead markets—not just compete in them.
Client
Reid & taylor
We collaborated with Envato to create a visually striking and engaging brand identity that aligns with their core values. Our team focused on delivering a seamless and user-friendly experience while maintaining a bold and modern aesthetic.
Creating a brand identity that appeals to both young and mature audiences.
Ensuring the website performs well across all devices.
Develop a visually unique and recognizable brand presence.
Create an engaging and intuitive user experience.
Enhance the brand’s storytelling through compelling visuals and motion design.
We started by conducting in-depth research on the industry, competitors, and target audience. Our team then developed multiple design concepts, refining them based on feedback and usability testing.
Concept Development – Brainstorming initial ideas and design directions.
Design Execution – Creating high-fidelity visuals and prototypes.
Implementation – Bringing designs to life through web development, motion graphics, and interactive elements.
Final Testing & Launch – Ensuring optimal performance and user experience.